Careers

Job Description

Marketing and Communications Manager

Reports to: Managing Director

Location: Accra, Ghana

Type: Full-time

Background

World Trade Centre Accra (WTC Accra) is a member of the global World Trade Centers Association, headquartered in New York, USA. As part of a network of over 330 World Trade Centers in nearly 100 countries, WTC Accra leverages international connectivity, trade facilitation, and business networking to drive economic growth, trade opportunities, and investment flows into Ghana and the broader West African region.

WTC Accra serves as a dynamic hub that connects businesses, entrepreneurs, and government agencies with international markets through trade missions, investment services, conferences, exhibitions, memberships, facilities management, and new business initiatives. The Centre promotes innovation, partnerships, and sustainable economic development in alignment with the global World Trade Centers Association’s best practices.

Position Summary

The Marketing & Communications Manager leads the development and execution of WTC Accra’s marketing, brand, and public relations strategy. The role strengthens WTC Accra’s visibility locally and globally, drives membership growth, and positions the Centre as a trusted voice in trade and investment promotion. This manager is responsible for brand management, digital presence, media relations, and strategic communications that reinforce WTC Accra’s mission of connecting Ghana to the world.

Key Responsibilities

  1. Strategic and Operational Leadership
  • Develop and implement an integrated marketing and communications plan aligned with WTC Accra’s strategic objectives and brand relaunch.
  • Manage brand consistency across digital platforms, print materials, facilities, and events.
  • Lead the design and maintenance of WTC Accra’s website, mobile app, and digital channels to enhance engagement and member value.
  • Oversee content creation for press releases, reports, videos, newsletters, and corporate collateral.
  • Ensure brand alignment with World Trade Centers Association’s global communications and leverage the global network for visibility and partnership opportunities.
  1. Functional and Technical Duties
  • Manage public relations activities, including media partnerships, press engagements, and thought leadership initiatives.
  • Develop and execute marketing campaigns that support trade missions, events, and membership recruitment.
  • Monitor digital analytics and performance metrics to track engagement, leads, and ROI.
  • Coordinate crisis communications and reputation management strategies where required.
  • Supervise graphic design, social media content, and advertising production to ensure professional quality and brand alignment.
  1. Relationship Management and Collaboration
  • Build strong relationships with media outlets, PR agencies, corporate partners, and industry stakeholders.
  • Collaborate with Heads of Memberships, Facilities & Events, Trade & Investment Services, and Travel & Tours to ensure coordinated marketing and brand support.
  • Support executive visibility through speaking engagements, press features, and partnership announcements.
  • Represent WTC Accra in external communications forums and World Trade Centers Association’s marketing meetings.
  1. Administration and Reporting
  • Prepare annual marketing plans, budgets, and performance reports.
  • Maintain archives of media coverage, marketing collateral, and digital assets.
  • Track key performance indicators related to brand reach, membership leads, and campaign outcomes.
  • Provide quarterly reports and presentations to the Managing Director and Board.
  1. People Leadership
  • Supervise marketing and communications staff, vendors, and creative consultants.
  • Foster a collaborative and innovative team culture centered on excellence and accountability.
  • Provide mentorship, skills development, and performance feedback.
  • Encourage cross-functional collaboration to enhance organizational impact.

Qualification and Competencies

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree is an advantage.
  • 8–12 years of experience in marketing, brand communications, or corporate PR with at least 3 years in a managerial role.
  • Proven success in brand strategy and marketing campaign execution for high-profile organizations.
  • Strong understanding of digital marketing, social media strategy, SEO, and content analytics.
  • Excellent written and oral communication skills with demonstrated media relations experience.
  • Skilled in strategic storytelling and corporate communications for diverse audiences.
  • Proficiency in Microsoft Office Suite, Canva, social media management tools and AI tools.
  • Creative thinker with strong analytical, organizational, and project management abilities.
  • Collaborative and adaptive leader able to work under pressure in a fast-paced environment.

Remuneration

A competitive salary and benefits package commensurate with qualification and experience.

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